Key Points of Policies on Fair Service Marketing Practices of China Minsheng Bank

China Minsheng Bank attaches great importance to and makes solid efforts in protecting financial consumers' rights, continuously strengthens the standard, systemic and professional management of marketing practices of financial products and services, and has summarized the key points of consumer rights protection policies in relation to the fair marketing of financial products and services. The policies and systems described in this document apply to the entire Bank, including all operating units in the Chinese mainland.

China Minsheng Bank strictly complies with relevant regulatory rules and regulations, such as the Guiding Opinions of the General Office of the State Council on Strengthening the Protection of Financial Consumers' Rights and Interests and the Notice on Further Regulating Financial Marketing and Promotional Activities, and has formulated institutional documents such as the Administrative Measures on Consumer Rights Protection of China Minsheng Bank and the Administrative Measures on Consumer Rights Protection in Marketing of Financial Products and Services of China Minsheng Bank (2025 Revision).

Ⅰ. Key Provisions
Organizational mechanism. The Consumer Rights Protection Committee of the Head Office coordinates work related to consumer rights protection in marketing of financial products and services. The Consumer Rights Protection Department is responsible for organizing inspections on consumer rights protection in relation to marketing practices. The respective product and customer group management departments at the Head Office are responsible for managing marketing practices of their own business lines, implementing consumer rights protection requirements during such practices, and supervising the marketing activities of cooperative institutions in relation to their cooperation with the Bank. Each tier-1 branch is responsible for its own marketing practices, standardizing the implementation of consumer rights protection requirements by the institution and its employees in marketing, and supervising the marketing activities of cooperative institutions in relation to their cooperation with the Bank.

Principles of consumer rights protection. In marketing of financial products and services, the rights of individual consumers to be informed, to independently choose, to be respected, and to keep financial information secure shall be protected.

It is prohibited to carry out financial marketing and promotion activities illegally or beyond the approved scope, to engage in marketing and promotion of financial products and services through fraudulent or misleading means, to conduct financial marketing and promotion activities in a manner that undermines fair competition, to exploit government credibility for financial marketing purposes, to infringe upon the right to be informed of financial consumers, to use the internet for inappropriate financial marketing and promotion, to send financial marketing information to financial consumers in violation of regulations, and to carry out any other financial marketing and promotion activities deemed illegal or incompliant by laws, regulations, and financial regulatory authorities under the State Council.

Ⅱ. Implementation of Policies
China Minsheng Bank conducts full-coverage inspections on its financial marketing. It takes various measures, such as video and audio recordings, phone recordings, and corporate Weixin platforms, to inspect and regulate such marketing activities, in order to prevent exaggerated, false, or misleading publicity, avoid discriminatory or negative contents, and to prevent risks of infringing on consumer rights. The Bank precisely conducts marketing with diversity, inclusiveness and transparency based on customer characteristics in compliance with relevant laws, regulations, societal norms and ethical standards, and monitors such activities proactively.

Regular monitoring and supervision. The policies have specified that the institutions of the Bank shall carry out monitoring of their marketing activities on a regular basis, the scope shall cover internal channels, third-party channels and social media platforms of employees, and the time shall span the full-life cycle of products and services.

Training on marketing practices. The Bank has strengthened education and training on consumer rights protection in financial marketing practices, provided relevant employees engaged in product promotion and marketing with training on financial product and service marketing practices and responsible marketing, and has established a long-term training mechanism.

Management of violations. For violations of the Administrative Measures on Consumer Rights Protection in Marketing of Financial Products and Services of China Minsheng Bank (2025 Revision), rectification shall be urged and penalties shall be imposed. and responsibility shall be pursued for those meet the standards of the accountability system of the Bank.